Conceptual
Logos
Print
Promotions
Websites
Misc
Websites jlazur.com ACD



CLIENT:
Gilead Sciences

SYNOPSIS:
Here’s the final print ad from the many rounds of concepting. This one readily communicated the dose to dose message and the physicians got it. It was very campaignable across the globe due to the ability to switch out the visual with other landmarks around the world. The constant would be the curve and the language that surrounds it.
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