The following concepts represent the creative solutions presented to the client regarding Emtriva, an HIV drug that combines good efficacy with a “grace period”. Its ability to provide protection beyond the 24 hour period with once a day dosing.
This concept for Emtriva begins to tap the ultimate end to where the campaign arrived. Confidence in prescribing the therapy. The graphic nature of the ad provides a clean and concise platform for the message and even introduces the pharmacokinetic curve which appears prominently in the prescribing information.
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