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Websites jlazur.com ACD



CLIENT:
Gilead Sciences

SYNOPSIS:
Achieving number one status in HBV therapy prescriptions, Hepsera's revamped creative campaign showed the viewer just why. Approaching the strategy as a marathon and not a sprint demonstrated the long-term success the therapy has accomplished.

Utilizing brand colors and the visual of a long run ahead, Hepsera continues to reach new patient populations while treating the current one with extreme success.

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