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Websites jlazur.com ACD



CLIENT:
Alza Pharmaceuticals

SYNOPSIS:
Before Testoderm AT, testosterone replacement therapy relied on a patch that needed placement in a particularly private place. We capitalized on this fact and made it our core strategy. The classic image of Michaelangelo's David was a clear cut winner when it came to visualizing this strategy.

These next few concepts were also part of a new business pitch prepared for Alza.
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