This was a really fun concept. Light hearted in demeanor, which was it’s ultimate downfall, clearly conveyed the problem for surgeons in the OR.
The client loved it, however physicians didn’t greet the idea with open arms. What ended up happening was that T-shirts were made with the visual and headline on them for a product manager launch meeting. These meetings are common when introducing a product to market to educate and excite the sales force about the product. The t-shirts were received well. Just an example of good creative not being wasted.
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