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CLIENT:
Baxter Pharmaceuticals

SYNOPSIS:
Some physicians love to golf. And in their free time (which is usually quite limited) they do it with passion. This concept conveys the notion that Tisseel does what’s needed in order to give the physician peace of mind. Although it downplays the seriousness of the situation, I like this concept for it’s carefree thinking. Sometimes you just need to get silly to find the right solution creatively. Combing the spectrum of possibilities is important when concepting and this process usually leads me to a successful end result.
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