joe lazur

Work history


I continuously seek meaningful placement within an atmosphere of fun and creativity at companies that strive for intelligent and progressive originality in its final marketing and customer-centric endeavors.

Managing Partner / Owner

Bracketopia - San Diego, CA
Current April 2017

Co-Creator of the new mobile gaming app and a gamified marketing platform called Bracketopia. Available on Google Play and App Stores since March 2018. Running day-to-day marketing and sales operations while driving the creative process for this social bracket-based sweepstakes challenge where players pick their favorite things for a chance to win them.


Sr. Product Experience Designer

Thermo Fisher Scientific - Carlsbad, CA
May 2015 to April 2017

Endeavored to deploy and enable rapid adoption of innovative packaging standards through the practice of process excellence. Focused on placing our customers at the center of our experience-driven packaging solutions by using proven internal company methods (3P). In parallel, developing the out-of-box experience (OOBE) for high profile products as it relates to customer ease-of-use while bringing tactile synergy to our brand promise.


Brand Defender

Thermo Fisher Scientific - Carlsbad, CA
May 2014 to May 2015

Extensively developed and introduced a complete visual brand refresh through an intensely collaborative effort with the extended internal creative team. Coordinated comprehensive training materials and deployed a style guide for organization-wide acceptance and adherence. Conducted regional review of marketing material to ensure a unified global look and feel for the company's $4B life sciences division.


Sr. Creative Design Manager

Life Technologies Corporation - Carlsbad, CA
February 2011 to March 2014

Managed a creative team of ~10 full-time designers plus contractors for the internal marketing communications group (theAgency). Responsible for building brand awareness through successful strategic marketing campaigns. Worked with cross-functional teams to establish and maintain brand excellence across all external and internal communication touch points.


Sr. Brand Designer

Life Technologies Corporation - Carlsbad, CA
September 2009 to February 2011

Designed and developed a product packaging solution that launched a new brand vision for the company. The scalable design language was introduced across all known brands under the company, encompassing 20K+ varieties of product across its expansive business units. Further development of the brand implementation was inspired by the design and then carried through.


Sr. Web Designer

Invitrogen - Carlsbad, CA
October 2007 to September 2009

Responsible for developing the visual aesthetics and a user-centric design for the company website. Included a robust e-commerce portion that facilitated a find, decide and buy customer mentality. Ensured the brand was represented through visual cues such as typography, color,and overall look and feel.


Creative Director / Sr. Designer

Freelance/Self employed - San Diego, CA
January 2006 to October 2007

Searched for and identified opportunities through placement agencies on a per project basis. Selected the most interesting and those that stretched my abilities outside my comfort level. Delivered creative solutions that met set marketing objectives across the industries of science, technology, sports and cultural entertainment.


Sr. Art Director / Studio Manager

Torre Lazur McCann - La Jolla, CA
March 2003 to January 2006

Balanced a dual role of creating and executing creative pharmaceutical and biotech campaigns while managing a studio staff on new business pitches and projects. Developed marketing materials for complex products and devices that translate effectively to physicians, patients, and other end consumers.


VP / Creative Director

ERBan Associates - Dallas-Fort Worth, TX
January 2000 to February 2003

Coordinated all aspects of the creative process including top level creative writing. Directed concepts through final creation and implemented solutions that pleased client tastes while meeting targeted marketing criteria. Daily management and creative responsibilities conducted through telecommuting via the web in addition to more traditional methods.


Sr. Art Director

The BioGenesis Group - La Jolla, CA
August 1996 to January 2000

Responsible for development and design of breakthrough creative campaigns in the healthcare and pharmaceutical areas. Developed and delivered critical campaigns that provided exceptional results in sales and marketing.


Creative Work